A Chicken Nugget Revolution!

On July 6th and 7th, I blogged about my outrage over Wendy’s taking one of the nuggets out of the 5 piece nugget (making it a 4 piece nugget). Since then, every time I have gone to Wendy’s, I say, - strictly out of habit - “...and all have a 5 piece nugget” only to have them say, “we don’t have a 5 piece nugget anymore; will the 4 piece be alright?

Grrr... It happens every time!

Until yesterday that is... I finally remembered - “I will have a 4 piece nugget.” Imagine my surprise when I hear, “sir, we don’t have a 4 piece nugget. Only a 5 and 10 piece.”

Are you kidding me!

Apparently nobody liked the 4 piece idea, so Wendy’s brought back the good ol’ 5 piece. Which would be great if it were at the same great price. But alas, now the cost is $1.19.

The Revolution: Wendy's Select-a-Nugget

I have had enough. It is time for a revolution... A chicken nugget revolution that will change the way we order nuggets forever! I call upon Wendy’s to introduce the “Wendy's Select-a-Nugget”. It is simple:
-Each nugget is $.20
-Each customer orders the right number of nuggets for his or her needs.

If you are a 7 nugget person, you pay $1.40. If I am a 9 nugget guy, I pay $2.80. If some offensive lineman comes in and wants 24 nuggets, he drops $4.80 and his needs are met.

All a person has to say is: “I’ll have a 7 piece Wendy's Select-a-Nugget”. Easy Peazy Lemon Squeezy.

With this they can truly say, “Its waaaay better than fast food; its Wendy’s”.

Join with me in boycotting Wendy’s nuggets until the give us the true value of the Wendy's Select-a-Nugget.

Their OWN Website

Really, based on their current marketing efforts, this is the only logical step (click to see larger image):

I. Their website reads: "At Wendy's, we're unrivaled in our passion for giving people what they want -- and uncompromising in giving people what they deserve."

Well, how better to give people what they want and deserve than by giving people the number of nugget right for them? That's right - Wendy's Select-a-Nugget!

II. Wendy's already preaches the personalization; Shouldn't they take it to the next level? That's right Wendy's Select-a-Nugget!

III. This part is just messed up. Here they are advertising the five piece nugget for $0.99 even though that has not been a option for months. That is almost as cold as asking a guy how is girlfriend is the day after she dumped him just to see him fight back tears. That's harsh... really harsh.

Join the Facebook group!

And the plot thickens...

Well, just yesterday I posted an open letter to Wendy's concerning my dispair over their discision to market their 4 piece nugget as a great value and favor to us - the customer.

It seems that they either got my message and wanted to stick it to me OR they haven't yet discovered my blog...

In either case, you can imagine my dismay when I saw the following posted on the drive-thru speaker:

"We have repackaged our Nuggets to serve you better.
"4-Piece $.99
"6-Piece $1.39
"We are still offering combo #9 10 pcs. nuggets $4.99"

To serve me better?!? I fail to see how. I see the upside for Wendy's, but not for me.

Ummm... perhaps "We have repackaged our Nuggets to be more profitable" would be more accurate.

Not mad about the price... disturbed by the marketing...

Open Letter to Wendy's

Dear Wendy's,

I feel we need to talk about your perception of my intelligence. I understand that with the struggling economy you have to adjust your prices. Good things rarely last forever; really it was just a matter of time before your 5-piece nuggets either cost more or became 4-piece nuggets. I get it; that is the world we live in.

However, the other day I saw a commercial that made me sick. You were selling the great "value" of the 4-piece nugget. Ouch. Did you think I wouldn't notice? Did you think that I would exclaim, "Wow, what a great value! They have never offered me such a great deal!" If so, you were wrong… Dead wrong.

I believe in the commercial the dialogue went something like this:

Guy 1: Can Wendy's 4-piece chicken nuggets get any better?
Guy 2: No.
Guy 1: Correct.
Guy 3: Well, they could be 99¢.
Guy 1: More correct.

At this point I was thoroughly annoyed and thinking to myself, "You know, those nuggets were a lot better when they were 5 for 99¢!"

Quite frankly, if you feel the need to push the nuggets, I would rather have someone with a sympathetic voice slowly walking through a forest - or perhaps a park with some children playing in the background - as he looks at the camera and says, "At Wendy's we know the economy has you down. Its taking its toll on us as well. However, we are still committed to providing you with quality product at a great price. **brief pause** Unfortunately, there won't be as much product..." At which point the man pulls out a 4-piece nugget and continues, "Introducing the new, 4-piece Wendy's chicken nuggets for 99¢. Helping you fight fat, while we fight the recession." Then he gives a cheesy smile and a thumbs-up.

Let's call a spade a spade here. We all know 5 is better than 4. Stop pretending we don't know what is happening here and just give us the nuggets.

I’m sorry we have to speak under such bleek conditions, but I can't let this go unaddressed. I just can’t. There is too much at stake...

Sincerely,
Kenny

P.S. Don't think that I didn't notice when you started skimping on the bacon on the Jr. Bacon Cheese Burger.... Perhaps "junior" is an over-statement now...