Monday, July 12, 2010

But the graph looks pretty, right?

Back in March received my Quarterly Skymiles Statement (also known as Junk Mail), but just as I was about to delete it, I noticed a graph showing how many miles I had earned this year and how many I needed for different medallion levels:

I quickly realized that something was amiss with the graph. It portrayed that I was just over halfway to my silver medallion in both miles and segments, however - if you calculate it - I was really only 10.6% of the way there with miles and 13% of the way there with segments. A little silly, but no big deal. I chalked it up to marketing and psychology - you know, make me think that I am closer than I am so I will fly more - but figured I would hold on to it and share it on the blog some day.

Then June rolled around and I received my latest Quarterly Statement and it contained this graph:

You will notice by the totals at the bottom of the graph that I did a little traveling between March and June - to the tune of over 20,000 miles. But the graph remains unchanged... hmmm.

If the graph were correct, I would now be 92.7% of the way to silver medallion by miles and 33.3% of the way there by segments.

1 comment:

  1. Most newspaper graphs are grossly inaccurate scale wise. It's gotten to the point I won't look at them any more. You can change parameters to get a graph to say basically anything you want it to. It's annoying.