Wednesday, March 30, 2011

This is why I love sports.

Think back to 2am Tuesday morning. What were you doing? Probably sleeping (that is what I was doing). Maybe working or doing homework.

Well, you could have been joining in on a heated debate over an article/video by Dan Patrick criticizing Rick Reilly for his article ripping Jimmer Fredette.

I posted a link to Patrick's article on Facebook stating that I agreed with him. I never guessed what would follow that post. Two of my friends - Ronnie and Chris - went back and forth over the course of 73 comments until 2:30am. What they were going back and forth over is not totally clear at some points. It started about the article and then just sort of devolves.

There are a couple of things that I love about this.

1. I love sports. Don't get me wrong; I am passionate about them, I follow them way too closely, I debate hypotheticals concerning them - I love sports. But I will be the first to say that there are a lot of us that take them too far. This Facebook argument is an example of that. At the heart of all of this is Jimmer Fredette. If you don't know who that is, here is quick overview - he is a 6'1" Mormon, white kid who plays for BYU and lead the nation in scoring. He has an unbelievable shot and has taken the nation by storm. He took BYU to the sweet 16 where they lost to Florida. After which, Rick Reilly - a sports writer for - said that he was overrated, leading to a furious debate.

And here is what I love about sports: people - myself included - get worked up into a tizzy over things that can't be known, don't matter, and/or they have no control over.

Take the Jazz for instance. They are my favorite team. They are also horrible this year. I spend gobs of time discussing what they should do, will they get better, and what caused the problems. Yet I have zero control over it and it really has no bearing on my life. But I still do it. I still miss Deron Williams and Jerry Sloan. I still want the Jazz to get good draft picks. I still yearn for them to win the championship next year. And I still want the Lakers to lose in such glorious fashion that all Lakers fans denounce the evil franchise and burn their jerseys.

Yes, that is what I go through as a Jazz fan. And yes, I realize it is foolish, but I am not alone.

2. The second thing that makes the aforementioned Facebook argument such a gem is the fact that Chris and Ronnie have never met each other. It is glorious.

And that embodies why sports are so great. They can cause two people who don't know each other to argue vehemently online for hours about something that doesn't matter.

So here it is:

Nobody will Notice... Right?

When you're looking for a tattoo artist, do you worry about little things like the ability to spell? Because if I were having something indelibly inked onto my body (which I wouldn't), I would want the person doing the inking to have a steady hand and be able to spell.

Which is why I wouldn't go to this place:

That's right, "Forever Yours Tatto".

And in case you are wondering, you're right, the word tattoo should have two "O"s.

Some of you are probably saying, "but Kenny, it probably had both 'O's and someone stole one." Yeah, you may be right, but if I owned museum called "The History of Homo Sapiens" and somebody removed the letters "apiens" from the company van, I would not let anyone drive around in a van that said:
The History of Homo S
I would either get new letters or remove them all. Which brings me to my rules of advertising on your car:

1. Think long and hard before doing it, because chances are it won't look good. Even if the above example was devoid of spelling errors, it is still an ugly sticker on an old, nasty van. If you can do something that is well designed, looks classy, and is on a nice car, then maybe you can pull it off.

2. Once part of it starts to go, then all of it has to go.

3. Again, probably not a great idea. See rule #1.

Wednesday, March 23, 2011

You didn't think I would miss a Marketing Wednesday, did you?

I am not a fan of hyperbole (hy·per·bo·le : extravagant exaggeration); especially when they are actually just flat out lies.

Here are 2 examples:

This is an ad on the window of the Relax the Back store. I worry about their understanding of the word "true". When I envision "experiencing true zero gravity", I picture myself floating in the air; not sitting in a chair with gravity holding me in that chair.

Here is an idea, why not just say:
Experience zero gravity
Experience the comfort of zero gravity
Besides, zero gravity sounds fun and all - and I would love to go into space - but I don't associate that with a relaxed back.

FYI. There is gravity in space. It just has less force.

Moving on...

I saw this poster in the DMV (btw, I waited until the last possible day to get my license renewed before having to re-take the test; I don't recommend that action for anyone).

Our dear friends in the DMV are trying to encourage people to donate their organs. I support that. I don't support such a loose definition of the word "never". My grandmother is 87 years old and therefore is too old to donate. But I thought you were never too old to donate? I am confused... are people never too old to donate? Or can they donate up to the age of 80? Which is it?

Apparently, you are never too old to donate... unless you are too old to donate.

Actually, I can get behind this definition of "never".

I never cut class in high school.
I've never lied.
I've never been wrong.
I've never broken the speed limit.

(except for the times I did or was.)

Thanks Utah... and sorry to all the old people who got their hopes up that they could contribute to a better world.