Wednesday, March 23, 2011

You didn't think I would miss a Marketing Wednesday, did you?

I am not a fan of hyperbole (hy·per·bo·le : extravagant exaggeration); especially when they are actually just flat out lies.

Here are 2 examples:

This is an ad on the window of the Relax the Back store. I worry about their understanding of the word "true". When I envision "experiencing true zero gravity", I picture myself floating in the air; not sitting in a chair with gravity holding me in that chair.

Here is an idea, why not just say:
Experience zero gravity
Experience the comfort of zero gravity
Besides, zero gravity sounds fun and all - and I would love to go into space - but I don't associate that with a relaxed back.

FYI. There is gravity in space. It just has less force.

Moving on...

I saw this poster in the DMV (btw, I waited until the last possible day to get my license renewed before having to re-take the test; I don't recommend that action for anyone).

Our dear friends in the DMV are trying to encourage people to donate their organs. I support that. I don't support such a loose definition of the word "never". My grandmother is 87 years old and therefore is too old to donate. But I thought you were never too old to donate? I am confused... are people never too old to donate? Or can they donate up to the age of 80? Which is it?

Apparently, you are never too old to donate... unless you are too old to donate.

Actually, I can get behind this definition of "never".

I never cut class in high school.
I've never lied.
I've never been wrong.
I've never broken the speed limit.

(except for the times I did or was.)

Thanks Utah... and sorry to all the old people who got their hopes up that they could contribute to a better world.

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