Wednesday, October 19, 2011

The Best Marketing Wednesday... on this blog... today.

Last year I introduced a feature on my blog called "Marketing Wednesdays" and there are some people (not to mention any names, but we will call them Esteban and MBSB) who rarely let a week pass with out reminding me that I have not stayed current on my Marketing Wednesdays. This is true. I have not. However, I would like to take a little trip down memory lane to that fateful day and re-examine my promise to the blog-o-sphere.
Wednesday, November 17, 2011
To that end, I introduce to you "Marketing Wednesdays: A Mini-series of Marketing Fails". This will run for at least 4 or 5 weeks.
Including that original post, I had 6 Marketing Wednesdays in a row, thus fulfilling my original commitment. Since then, Marketing Wednesdays have become somewhat intermittent and will continue to be an occasional gem to the world. Now that I have cleared that up, I present my most current gem:

Imagine, if you would, a nearly empty college library. In this particular room there 3 people:
Jessica - An attractive, young, single woman.
Bubba - a large, hygienically-challenged man who likes amateur gator wrestling and wearing clothes that are five years too old and two sizes too small. 
Ted - A nice, young guy who is average in every possible way.

After a few minutes of working up the courage, Ted walks up to Jessica and lays doozie of a pick-up line on her:
"Hi, my name is Ted and when I noticed you from across the room I couldn't help but come and mention that I am the most desirable man in the room."
What is Jessica to take from that? At best, Ted has issued an underwhelming statement of his desirableness; at worst, he has damned himself with faint praise*. Why would Jessica be intrigued by this? The best thing Ted could come up with was that he was better than Bubba?

Last week, on my iPhone, I was reading an article on the Occupy Wall Street movement. Embedded was the following ads:

Seriously? The #1 Fish App? How many fish apps are there? And why is your icon a clock? This reeks of poor marketing. If you can't come up with an icon and all you can say is that your app is the best in a minuscule market, then you don't have much of an app.  Needless to say, I was not impressed enough to look up, or purchase, Tap Fish 2.

* - There are those in the world who feel I use a lot of sayings and cliches in my everyday speak, to them this will be another example of such. "Damned with faint praise" means to condemn not by saying anything bad, but by not having any praise that is substantive. 

1 comment:

  1. If there's a Fish Tap 2 then shouldn't there be a Fish Tap 1? Who in the world would have thought FT1 was successful enough to make a part 2??? People astound me some days.